Complementing our suite of enterprise performance management (EPM) products, Business Objects offers solutions focused on the business needs of sales and marketing departments, including:
- Sales forecasting to effectively plan staffing and sales operations
- Tracking and understanding the sales force and give managers the information they need to increase sales
- Monitoring the success of campaigns and profiling customer segments to optimize marketing effectiveness
Solutions for Sales and Marketing
Sales Planning
Sales forecasts are critical to virtually every organization, but the sophistication and frequency of sales planning varies widely. Sales forecasting impacts not only staffing, but also production and operational planning, so getting it right is critical to balancing supply and demand.
New Balance's improved forecasting provided the performance of every salesperson to the senior management team.
Data Sheet
- Sales Planning - PDF 65KB
Sales Analysis
Understand and optimize your sales force, revenue per customer, and pipeline performance over time. Business users can track key sales metrics, analyze these metrics to get a better understanding of the business, and use this analysis to drive an optimal sales process. Sales Analysis allows organizations to:
- Monitor key sales metrics
- Interpret key sales drivers
- Optimize their sales process
Adidas uses Business Objects for the management of daily assignments, and provides its sales and customer service employees with timely information.
Campaign Analysis
To maximize profitability, marketers planning their campaign strategy need to know which activities work, which do not, and why. And the explanation has to be detailed enough to ensure action. Gives your organization the information and answers to precise questions on campaign performance like:
- How is my campaign progressing against its objective?
- Is it doing better or worse than previous campaigns at this stage?
- Is there a demographic difference between responders and non-responders?
Learn how magazine publisher Sanoma Magazines uses a performance management to optimizes their marketing campaigns and gain better insight into their market demographics.
Customer Analysis
Understand what drives customer behavior and loyalty and identify critical customers and work to retain them by responding swiftly to opportunities and threats. Customer Analysis can help marketing managers:
- Maximize customer value and profitability
- Track customer behavior and change over time
- Target key customer segments with new and innovative product offerings
"With Business Objects performance management products, we finally have a segmenting and targeting tool that is oriented to the user. Once trained, clients and users who have had difficulties with segmentation in the past were totally won over. They are finally independent to carry out their targeting."
<Arnaud Contival
CRM marketing and pre-sales manager, Atos Origin
